American Branding Expert Empowers Entrepreneurs

U.S. branding expert Marcella Echavarria speaks with entrepreneurs at Vidya Sagar in Chennai on October 9, 2012. She was joined by U.S. Cultural Affairs Officer Shanna Surendra (left). (State Dept.)

U.S. branding and marketing expert Marcella Echavarria, whose consultancy clients include Unesco, The IFC, and USAID, was in Chennai on October 9, 2012, where she spoke with over 30 physically and mentally challenged aspiring entrepreneurs at Vidya Sagar.  

Ms. Echavarria shared her expertise, providing specific and practical guidelines for the budding entrepreneurs, who are trying to establish their own economic livelihoods.  She also stressed that their brands should reflect their own stories of hope and empowerment.